Lagos, Nigeria

Mercy Babayemi

Data Scientist • AI/NLP Researcher • Writer • Documentary Creator

Building and documenting ideas, technology, language, knowledge and creative work across African contexts.

Research → Build → Document → Teach → Create → Give back

I build websites and web applications, and AI workflows that take repetitive work off your plate.

Websites and web apps

Websites I have built and shipped.

Real products with real users. Each card says what it does, what my role was, the stack, and whether it is live or still in development.

AI automation

Got a process you would like to automate?

I design and build AI-assisted workflows with n8n: content pipelines, application and lead tracking, reporting and approvals. My background is data science, so I can also measure whether the workflow actually saved you time. A person stays in the loop wherever quality or reputation matters.

  1. Consult and discover. A paid session to understand the process and what can realistically be automated.
  2. Scope and quote. You see exactly what will be built and what it costs before any work begins.
  3. Build, test and hand over. A working workflow, tested, with documentation.

Work with me

Five ways to work together.

Each one starts with a short, guided brief, so you tell me once and I can reply with a proper scope.

Website or web app

Architecture and requirements discovery, then design and build.

Start a website brief

AI workflow automation

Workflow discovery for repetitive processes, built with n8n.

Start a workflow brief

Paid research and data

AI and NLP research, evaluation, data analysis and reviews.

Start a research brief

Writing

Technical writing, essays, case studies and documentation.

Start a writing brief

UGC and video

Product, lifestyle and short-form video for brands.

Start a UGC brief

Ventures

Businesses I am building.

Registered and growing businesses, each with its own site and Instagram.

Aafinoge

Contemporary African fashion and textiles.

Gaboy Ventures

Furniture, since 1992.

Smoked & Fresh Farm Produce

Smoked and fresh farm produce.

Research

Can we tell whether an AI teaches well?

My independent project, AfriPed, tests whether a rubric-based evaluation that runs on an ordinary computer can catch pedagogical failures that overlap metrics such as ROUGE-L miss. It is in progress and not yet peer reviewed.

Stories

Places, people, buildings, food and the questions they raise.

Travel diaries and short documentaries from Porto-Novo to Ibadan, in English, Yoruba and Pidgin. Non-fiction books on these places are planned, and they will be linked here.

UGC and short-form video

Story-led content for brands.

Short-form video and UGC for technology, lifestyle, travel, culture and consumer brands. I take the brief from idea and script to filming and edit.

The brief form asks for the product, the goal, the audience, the deliverables, the deadline and the emotion you want viewers to feel, then opens an email to me with it all written out.